Marketing - What We Do

Let us get in our think-tank and create unique and engaging ways of placing your brand in front of your customers in a way that generates positive perceptions and behaviours

Ambient Marketing

What

Ambient marketing is about placing your brand somewhere and somehow people least expect it to capture their attention.

How

Think parking bollards turned into cigarette butts to promote a smoke-free environment or anti-smoking messages or footprints in the sand leading you to the travel agent to book your island holiday. We can use sight, sound, touch and smell to create highly effective campaigns.

Experiential Marketing

What

Get your customers fully immersed in your brand by letting them experience it or be part of the experience.

How

Put your latest wiz-bang gadget in the hands of your target audience to 'experience' it; play your latest app game in an environment that makes them feel like they're there; set up a mock casino onsite as a lead up to a large casino sponsored event, or rub the Deep Heat on and strap up the ears before entering the stadium for a rugby game. We can even offer experiential marketing opportunities through our interactive washroom screens...

Exhibition Stand Activation

What

Exhibitors who have interactive, engaging exhibition stands experience considerably higher delegate engagement and ultimately return on their exhibition investment.

How

From idea creation, supply and set up, to managing and manning your entire space, let us help you make the most of your exhibition space with us. We have a number of 'off the shelf' activations that we can brand with your logo or we and create a bespoke activation just for your brand.

Sponsorship Activation

What

Purchasing the sponsorship rights in the easy bit. The bit that needs the work (and the investment) to make your sponsorship give you your returns is the activation. Activation involves utilising the 'property' you have sponsored and creating opportunities in and around it to bring your sponsorship to life.

How

This will depend on what you are looking to achieve from your sponsorship, but you might offer VIP parking for your key clients/customers to the sold out festival you've sponsored, provide samples or discount vouchers, shoot branded collateral into the crowd out of a t-shirt cannon (see our Cannon Hire options) or provide a free coffee and branded hand warmers for parents standing on the side lines of their children's winter sports that you have partnered with. Sponsorship activation may ultimately be experiential marketing for the sponsor as activations often involve an experience.